Screenshot-2015-01-14-15.22.49-300×2111

Posted on

Screenshot-2015-01-14-15.22.49-300x2111

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200