8 Ways to Lose a Prospect’s Trust

Posted on by Chief Marketer Staff


prospect marketingYou’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for search engines instead of people, making wildly exaggerated statements about your product and using shady sales techniques.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone