8 Ways to Lose a Prospect’s Trust
(Copyblogger)
You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for search engines instead of people, making wildly exaggerated statements about your product and using shady sales techniques.
