Five blank adhesive note reminders

Posted on by Beth Negus Viveiros

Businessman holds up five blank multi coloured stickies, one on each finger ready for text messages

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.