5 Tips to Boost Mobile Conversions
Mahi de Silva (Harvard Business Review)
Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile conversions should check out this article, which offers 5 solid ideas.
