4 Ways CMOs Can Take Charge in the C-Suite: Forrester

Posted on by Patty Odell

A new report from Forrester and Heidrick & Struggles, the “2016 Evolved CMO,” uncovered how CMO roles have evolved in a complex and opportunity-driven work environment and the keys for future marketing success. The report found that CMOs must now articulate exactly how marketing creates business value and master an increasingly broad skillset.

chief marketing officerThe “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.

For example, one way is to “act as true business leaders on par with C-suite peers.” The CMO today has more responsibility for the bottom line than perhaps any other time and are increasingly partnering with others in the C-suite to drive business and brand results. Learn the ways CMOs can take charge …

Related articles:

Brand USA’s CMO on Marketing America
Mars Revamps CMO Position to Keep up with Digital Age

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!