4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates

Posted on by Chief Marketer Staff

Mark Sherbin (Content Marketing Institute)

LinkedIn logoBack in late July, LinkedIn introduced Sponsored Updates, which gives advertisers the opportunity to promote their content. To best utilize this new native-advertising channel, marketers should start by understanding what their audience sees, their target audience and how budgeting works. Then it’s on to applying four key insights to ensure that the opportunity is maximized.

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