4 Questions for Creating Great Marketing Content

Posted on by Chief Marketer Staff

Ike Pigott (Social Media Explorer)

content marketingThe successful marketer has injected added value to their messages—some opting for humor, some for utility, others for sheer journalistic weight. But the recipe for great marketing content isn’t as easy as just adding butter. Still, there are some basic steps that you can walk through to ensure you aren’t entirely losing your way. Ask yourself these 4 questions:


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