4 Fresh Trends in B2B Social Media Campaigns

Posted on by Chief Marketer Staff

(Convince & Convert)

social mediaSocial media campaigns are powerful for B2B marketers who can use them to nurture prospects, collect user intent and attribute and reapply data to shorten the sales cycle. Here are four “fresh approaches” B2B marketers are using in their social media campaigns.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone