3 Lessons from Prudential’s “Bring Your Challenges” Campaign

Posted on by Patty Odell

Marketers want to get into our brains and Prudential found a way to do it. The insurance Prudential Bring Your Challengescompany sought to understand why, with all the information we all have about saving for retirement, most of us delay or do nothing. Brain scientists and behavioral specialists were brought in to figure out the why, giving Prudential the insights to develop its campaign, “Bring Your Challenges.”

Here, the author describes the series of crowd-sourced experiments tied to the campaign and offers us three lessons we can take away from the campaign to meld into our own work.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!