2015 Digital Marketing Budgets to Increase

Posted on by Chief Marketer Staff

According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.

This report from The Drum indicates that 51 percent of the companies surveyed said they were planning to increase their images-4digital marketing budgets by 17 per cent with customer experience technology. “It comes as little surprise that the digital marketing spend survey found that over 60 per cent of companies that justified an addition to the marketing budget for digital marketing obtained incremental funding from elsewhere in the organization,” says Gartner managing vice president, Yvonne Genovese.

Click here to learn more about the study’s results, and how marketers view the 2015 digital marketing landscape.

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