Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.
The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.
Marketing Technologists Revealed
Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.
The Customer is King
A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.
5 Killer Digital Marketing Strategies
Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.
How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.
