Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
