Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
Lists featured this week include Healthy as a Horse and Keekoo.com.