Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
Lists featured this week include New Hampshire Public Television and Elite Bakers.
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.