Four Tips for Email Marketing Success

August 18, 2014 |  by Chief Marketer Staff

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Marketing Apps Get Users Engaged

August 18, 2014 |  by Chief Marketer Staff

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.