Banana Boat Takes New Marketing Tack for Men’s Sunscreen
Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen.
Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen.
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.
Lists features this week include SHAPE America and HVAC and Plumbing Product News.
This interview with Richard Davies, CMO, Newell Rubbermaid covers the transformation of the marketing department, the broken pitch process and more.