How Brands are Sneaking Ads onto Vine
Brands are finding ways around Vine's no ad policy to get their message out to the millions of Vine users.
Brands are finding ways around Vine's no ad policy to get their message out to the millions of Vine users.
Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women's line, pivoting from its traditional advertising using professional athletes.
American Eagle found itself in hot water after using a popular graffiti artist's well-known drooping eyeballs in its marketing without permission.
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
Lists featured this week include Barco Products and Uncommon Investor.
Hillshire tried using iBeacons to bring attention to its Craft Link Sausages. It worked!
CMOs and what they get paid is the focus of this new report from the CMO Council that also includes factors that contribute to salary levels.
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
Here are six ways that marketers can improve their customer’s experience on their websites.
Here are four strategies that will help you develop the right multichannel mix for your brand.