Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.
This photo-sharing campaign runs for 8 weeks, each with a different theme, like "Take Summer by Swarm."
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
BIC's Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
Learn how Facebook's "Pages to Watch" can help you attract and retain fans with great content, while keeping an eye on your competitors.
Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.