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L'Oreal

Article

May. 01 2014




Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert

Marc Speichert, L’Oreal CMO talks shop with Forbes.

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digital marketing

Article

May. 01 2014




Four Must Have Digital Marketing Competencies

This article helps us understand and employ these four must-have digital marketing competencies.

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loyalty program

Article

May. 01 2014




300% Conversion for Sony Rewards Loyalty Program

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

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