RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn't.
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.