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many small light bulbs equal big one

Article

Apr. 04 2014




Top 10 Predictions for Customer Communications Management

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

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telephone595

Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

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As a four seed, Michigan State doesn’t have as much support overall as the number one seeds. But their home-state fans certainly expect to see the Spartans in the Final Four.

Article

Apr. 04 2014




Three Key Steps for Analyzing Social Media Sentiment

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

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Basketball

Article

Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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lead capture campaigns

Article

Apr. 04 2014




Developing Sophisticated Lead Scoring

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

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Article

Apr. 04 2014




Big Data for Smaller Businesses

Why DataMentors says Big Data isn’t just for big businesses.

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