Content Sharing Impacts Vendor Selection: Study

|  by Beth Negus Viveiros

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

consumer reviews

Digital Marketing Comes of Age for CPG Brands

|  by Gib Bassett

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

camper da rifare

Why Marketers Must Disrupt the Path to Purchase

|  by Rodney Mason

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.