The New Customer First, Prospect Second Mindset
CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.
CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.
This report on four market leaders includes case studies each with advice for other marketers to follow.
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty's Day
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market.
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.