CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
Without distribution, even the best content is more likely than not to be lost in the clutter.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.
You know you're special! Get the recognition you deserve with a 2014 PRO Award.
Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here's quick fixes.