Six Factors for Bridging Direct and Brand Marketing
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
Here are six tips for improving your triggered marketing efforts, both locally and globally.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.
ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.