How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova.
Here are six tips for improving your triggered marketing efforts, both locally and globally.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.