Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
Without distribution, even the best content is more likely than not to be lost in the clutter.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.