Q&A: CMO Council’s Liz Miller on Marketing Tech Trends
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
Take a deep dive into this year's Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.