5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
IBM's CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
These five agency owner mistakes aren’t unique, and fixing them isn’t optional.
There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.