Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.