Digital Ad Test Drives Scion Sales
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional