Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
Take a deep dive into this year's Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.