Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
Lists featured this week include BookSpan, Sharper Image and Information Week.