Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > ARCHIVES FOR JANUARY 2014

social-bubble-crop

Article

Jan. 21 2014




Social Media Listening Helps Qualify B2B Leads 1

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

More...

 
influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

More...

 
storytelling

Article

Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

More...

 
sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

More...