Chief Marketer Listline Jan. 14

|  by Casey McClay

Lists featured include Chadwick's/Metrostyle Masterfile, Country Gardens and Thompson Information.


Website Experience Important to Consumers: Survey

|  by Beth Negus Viveiros

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.


B2B Marketing Trends in 2014

|  by Grant Johnson

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.