Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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HOME > ARCHIVES FOR JANUARY 2014

Web analytics

Article

Jan. 07 2014




RFM Versus RPI—Relationship, Persona and Intent

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

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alter-pic

Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

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