RFM Versus RPI—Relationship, Persona and Intent
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.