Solid Gold Case for Calibrating Marketing Automation Results
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
This article offers an overview and tips for mobile advertising opportunities in BRIC nations.
This list of social media management tools likely includes some you've heard of—Sprout and Social Talk—and some you haven't—MediaFunnel and Sprinklr.
There's a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.
Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.