Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about. To learn more about how interactive content can be used to generate, score and nurture leads, we…
Facebook is taking another step with its effort to simplify the process of running ads on its social network, which it first shared about in June. Now the process of buying a Facebook ad starts with a question: “What’s your advertising objective?” The company is calling its updates “objective-based ad buying and reporting.” Now marketers…
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
Zulily, a flash-sales site, has filed for a “secret” IPO today. In its Form S-1, the company reveals that it has an accumulated deficit of $55.6 million and saw its sales surge to $331.2 million last year. Zulily’s IPO filing figures to be one of the most important e-commerce IPOs ever and may serve as…
Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
According to a survey from Sharethrough, nearly all U.S. advertising professionals are buying mobile ads, and in the near future it looks like nearly two-thirds of them will be buying native mobile ad placements. For those in need of clarification on what, exactly, “native advertising” is, Sharethrough offers the following definition: “Native advertising is a…
Salesforce, the CRM and cloud computing company, has put together an infographic laying out the key differences between offline and online leads. Here are some of the interesting bits of information included in the infographic, gleaned from a number of sources: –
New for 2013, Chief Marketer and PROMO’s Top Shops listing gives marketers the inside scoop on the top 100 promotional marketing agencies. Learn each shop’s top skills, recent campaigns, contact information, what’s hot, who’s on the move and other insights that make each agency unique. Sponsored by:
