Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat…
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3…
On Oct. 16, two major revisions to the Telephone Consumer Protection Act (TCPA) went into effect. However, a study from PerformLine finds that most Web pages collecting contact information are not in compliance with the updated TCPA. One of the revisions to the TCPA requires marketers to obtain “prior express written consent” for all autodialed…