Report: Mobile Gets 18% of Retail Facebook Ad Spend in Q3 2013, iOS Destroys Android in ROI

According to a report from Nanigans, a SaaS platform for performance marketing, retail is dragging its feet to catch up to the average adoption of mobile Facebook ad spend. Also, retailers should consider iOS as the (far) superior mobile platform to advertise on. Budget allocation Nanigans’ report, “Facebook Advertising Benchmark Report

Social media audience

20 Tactics for Building a New Social Media Presence

|  by Chief Marketer Staff

Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.

Web analytics

Why Modern Marketers Need More Than Visitor Analytics

|  by Chief Marketer Staff

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

Facebook mobile ads

Facebook Flies Solo With Mobile Ad Retargeting

|  by Chief Marketer Staff

Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

Mobile apps

5 App Marketing Campaigns for Improving User Engagement

|  by Chief Marketer Staff

If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.


3 Costly Conversion-Rate Optimization Mistakes

|  by Chief Marketer Staff

When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.

Google-plus logo

Google Will Show Users’ Names and Profile Photos in Ads

|  by Chief Marketer Staff

Google has updated its terms of service to prepare for the inclusion of Google+ users' names and profile photos in search results, reviews and ads. These "shared endorsements," set to go live on Nov. 11, are meant to personalize recommendations.