How In-Page Analytics Can Help Improve Website Conversions: Q&A With ClickTale

Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized…

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BrandSnap Analyzes Value of Social Engagement

|  by Beth Negus Viveiros

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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New DMA Study Examines Impact of Data on Economy

|  by Beth Negus Viveiros

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.