How In-Page Analytics Can Help Improve Website Conversions: Q&A With ClickTale

Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized…

landing pages

BrandSnap Analyzes Value of Social Engagement

|  by Beth Negus Viveiros

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.


New DMA Study Examines Impact of Data on Economy

|  by Beth Negus Viveiros

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.