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BrandSnap Analyzes Value of Social Engagement

|  by Beth Negus Viveiros

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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New DMA Study Examines Impact of Data on Economy

|  by Beth Negus Viveiros

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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