Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > ARCHIVES FOR OCTOBER 2013

Article

Oct. 10 2013




Webinar Tech Trends

In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

More...

 
artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

More...

 

Article

Oct. 10 2013




Deliver Great Customer Experiences: How Preference Management Can Help

FREE ON-DEMAND WEBINAR Companies have lofty goals for customer experience. Unfortunately, most aren’t doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this […]

More...

 
Spy binoculars

Article

Oct. 10 2013




37 Marketing Tools to Help You Spy on Your Competitors

Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

More...

 
Instagram camera

Article

Oct. 10 2013




Instagram Promises In-Feed Ads in the ‘Next Couple Months’

Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

More...

 
LinkedIn logo

Article

Oct. 10 2013




4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates

LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

More...

 
man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

More...

 
Email

Article

Oct. 10 2013




8 Tried-and-True Email Marketing Strategies Marketers Should Know

When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

More...

 
Pinterest logo

Article

Oct. 10 2013




Pinterest Ads Are Unleashed Into the Wild

Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.

More...

 
Facebook cursor

Article

Oct. 10 2013




Facebook Unveils Objective-Based Ad Buying and Reporting

Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”

More...