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HOME > ARCHIVES FOR OCTOBER 2013

influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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Article

Oct. 08 2013




Incentive Marketing Tip Sheet

In this Chief Marketer Tip Sheet, learn: How Stride Rite’s New Loyalty Program Rewards Shoppers and Boost Store Sales Corona’s Award Winning Beach-Inspired Incentive Program Top 5 Trends in Merchandise Incentives Sponsored by:  

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Article

Oct. 08 2013




How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

FREEE ON-DEMAND WEBINAR No brand likes to see negative customer feedback, but when it happens they have to be ready to see them as loud calls to action (CTAs) and offer constructive, well-informed responses. According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely […]

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