Chief Marketer Listline Oct. 7

|  by Casey McClay

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

Survey: 26% of Advertisers Buy Native Mobile Ad Placements, 97% Say They’re Effective

According to a survey from Sharethrough, nearly all U.S. advertising professionals are buying mobile ads, and in the near future it looks like nearly two-thirds of them will be buying native mobile ad placements. For those in need of clarification on what, exactly, “native advertising” is, Sharethrough offers the following definition: “Native advertising is a…