iPhone 5s iOS7

What Apple’s iBeacon Means for Local Commerce and Retailers

|  by Chief Marketer Staff

Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

Email subject lines

How to Optimize Your Email Subject Lines: 4 Ideas

|  by Chief Marketer Staff

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.