iPhone 5s iOS7

What Apple’s iBeacon Means for Local Commerce and Retailers

|  by Chief Marketer Staff

Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

Email subject lines

How to Optimize Your Email Subject Lines: 4 Ideas

|  by Chief Marketer Staff

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

New, Bigger Shared-Link Images on Facebook Yield 69% Increase in Clicks

Back on Sept. 10, Facebook quietly introduced larger images on link shares. The reveal, made on the company’s Facebook + Journalists page, said the goal was to “increase click-through rates on links as larger images are more engaging.” So was the goal accomplished? A study from EdgeRank Checker has the answer, and it’s a resounding…

What Apple’s iBeacon Means for Local Commerce and Location-Based Marketing

Apple’s iBeacon was probably one of the most important iOS 7 features unveiled at WWDC, and it’s already being utilized in interesting ways. Steve Cheney, head of business at GroupMe (acquired by Skype) who has experience with marketing software and systems-level solutions to Google and Apple, shares his thoughts on how iBeacon will transform local…