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HOME > ARCHIVES FOR OCTOBER 2013

iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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Newspaper above the fold

Article

Oct. 02 2013




How to Perfect the Art of Above-the-Fold Design for Landing Pages

Marketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.

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Email subject lines

Article

Oct. 02 2013




How to Optimize Your Email Subject Lines: 4 Ideas

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

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