Get Ready for Engagement Scoring: Four Key Steps
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Lead generation is a common practice for marketers doing work for traditional PC screens, but there are still many who aren’t fully embracing the shift toward mobile devices. According to a survey titled “B2B Lead Generation Marketing Trends: 2013 Survey Results,” conducted by B2B marketer Holger Schulze, 49.2 percent of respondents say they’re heavily engaged…
Lists featured this week include Teleflora and LatinFinance.
Twitter’s Lead Generation Card, which was spotted in February and officially introduced in May, is now available to all advertisers on the social network. When the product was unveiled in May, it was available only to the company’s “managed clients,” with a promise of a wider rollout to global small and medium-sized businesses in the…