First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

Salesforce has put together an infographic showing what the integration of marketing automation and CRM platforms looks like. “While CRMs and marketing automation have a lot to offer on their own, integrating the two systems can provide your organization with a supercharged suite of tools that can give sales and marketing teams a dramatic edge…

Growth hacking is a cheaper and more effective way of getting your products visibility and customers.

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the eighth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this revenue marketing. One foundational aspect of revenue marketing is the "Revenue Marketing…

Email is a common tool for marketers looking to generate and nurture leads. Nevertheless, with wide adoption come widespread blunders. To help marketers tread carefully through the path to successful email campaigns, we spoke with some experts who point out 10 common pitfalls to avoid. Not Engaging Upfront One of the biggest mistakes B2B marketers…

By Micky Long, vice president and practice director of lead nurturing, Arketi Group Two unrelated personal events recently got me thinking about the value of customer loyalty and what, as B2B marketers, we can do to drive deeper connections from customers. One answer, which deserves more thought, is to occasionally forego our automated, scheduled content…

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?

Even in a digital world, don't forget real face-to-face conversations when it comes to generating customer feedback.