By Michael Weissman, chairman and CEO, SYNQY Corp. Marketers have a huge problem. They want deep, meaningful relationships with prospects and customers. Yet, shoppers increasingly consume content in smaller bits, in shorter bursts of time, and receive those messages from multiple sources and at different times over the lifetime of the brand experience. The challenge…
Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
In the second quarter, Facebook had 819 million mobile monthly active users. According to Experian, 15 percent of all mobile Internet time in the U.S. is spent on social networking sites. Meanwhile, a survey conducted by Constant Contact found that 73 percent of small-business owners use their mobile devices for social media marketing. The message…
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.
According to a study conducted by Taggs, a visual content marketing analytics company, Facebook users like brand images of women 41 percent more than they like brand images of men. However, users share brand images of men 19 percent more than they share images of women. The study looked at 1,103 brand images on the…
