The Beginner’s Guide to Effective Mobile Lead Generation: 4 Key Steps

Lead generation is a common practice for marketers doing work for traditional PC screens, but there are still many who aren’t fully embracing the shift toward mobile devices. According to a survey titled “B2B Lead Generation Marketing Trends: 2013 Survey Results,” conducted by B2B marketer Holger Schulze, 49.2 percent of respondents say they’re heavily engaged…

Twitter Rolls Out Its Improved Lead Generation Card to All Advertisers

Twitter’s Lead Generation Card, which was spotted in February and officially introduced in May, is now available to all advertisers on the social network. When the product was unveiled in May, it was available only to the company’s “managed clients,” with a promise of a wider rollout to global small and medium-sized businesses in the…