Chief Marketer Listline Sept. 26

|  by Casey McClay

Lists featured this week from Chief Marketer and NextMark include Pet Owners and Mom365 Email.

America's Cup logo

Rebranding Sets America’s Cup on the Right Course

|  by Chief Marketer Staff

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

Law fake online reviews

The Fight Against Fake Online Reviews Gets Real

|  by Chief Marketer Staff

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in…

Calculator marketing ROI

Study: Marketers Expect Proving ROI to Be Even More Important Next Year

|  by Chief Marketer Staff

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

Twitter IPO

What Twitter’s IPO Means for Marketers

|  by Chief Marketer Staff

Marketers should already be pondering how Twitter's IPO will affect their efforts and positioning themselves to succeed.

Survey results

George Carlin, Social Media and Stuff: Social Media Survey Results

|  by Chief Marketer Staff

Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.


Five Trends in Merchandise Incentives

|  by Chief Marketer Staff

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.